The Art and Science of Relevance
Understanding where, when, and how to combine graphically compelling design elements with data-informed insights is the unique value our programmers bring to every project. At TVG we utilize a collaborative team-based approach to campaign development so every team member can play an active role and contribute to the overall project success from concept through deployment and beyond.
Based on your client goals and strategy, our programmers will develop the campaign logic and event-based automation triggers required to bring personalization and relevance to life. Whether your requirements include pre-defined recipient profiles, product segmentation rules, client purchase history regional or language localizations, client journey mappings, sub-branding, etc., our programmers have your needs covered.
In addition to programming and synchronizing client journeys across multiple media channels, TVG can also help you integrate with existing data sources while also passing up-to-date campaign data into a wide range of downstream systems to deliver even greater value to the organization, including CRM, ERP, accounting, etc..